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Why market downturns are normal

Investing also includes periods where your portfolio falls. That can feel uncomfortable, but it is not unusual.

5 min readLast updated on July 7, 2026

Every investor experiences it eventually

Almost every investor faces a market downturn sooner or later. The first time often feels uncomfortable.

That does not automatically mean you did something wrong. A downturn is a normal part of how stock markets behave.

The market will fall

The market will fall. It is not a question of if, but when.

Downturns can happen because of interest rates, recessions, wars, weak expectations, fear or uncertainty.

A downturn is not the same as failure

A falling portfolio does not mean your plan has failed. Often, that is exactly when your plan is being tested.

Think about your favorite shoes

If your favorite shoes suddenly become 20% cheaper, that usually feels like good news. Why should a well-diversified ETF feel completely different?

When prices fall, you buy the same broad group of companies at a lower price.

What do many beginners do wrong?

Beginners often sell out of fear. It feels logical in the moment, but it can hurt long-term results.

Price falls

Fear

Selling

Missing the recovery

The risk is that you experience the fall, but miss the recovery.

What can you do instead?

  • Stay calm.
  • Do not check your portfolio every day.
  • Keep following your plan.
  • Stay diversified.
  • Invest consistently.
  • Do not try to time the market perfectly.

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